eMarketer: US advertisers will spend $11.36B on streaming TV commercials on services like Hulu, Pluto TV, and Peacock in 2021, up from $8.11B in 2020 (Gerry Smith/Bloomberg)

Gerry Smith / Bloomberg:
eMarketer: US advertisers will spend $11.36B on streaming TV commercials on services like Hulu, Pluto TV, and Peacock in 2021, up from $8.11B in 2020  —  Ben Chappell was binge-watching The X-Files on Hulu recently when he kept seeing the same ads for sports betting apps again and again.